Title Statements
- Full title :Media firms : structures, operations, and performance / edited by Robert G. Picard.
Summary
This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, organizational choices, and other business decisions.
Read More ↓Edition Statements
- Publication Date:2002.
Publication Statements
- Publisher(s):Erlbaum
- Place of Publication:Mahwah, N.J
- Language:eng
- Publication Date:2002.
Notes
Conference held May 2002.
The Physical Object
- Description:1 online resource (267 pages) : : illustrations
Edition Identifiers
- ISBN:0585438552, 9780585438559, 1410613100, 9781410613103, 9780805841657, 0805841652, 9781306574662, 1306574668
- oclc:ocm51480746
- LC Classification:P96.E25
- Dewey Decimal:338.4/730223
Table of Contents
Table of Contents; Chapter 1: The Centrality of Media Firms; Chapter 2: Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector; Chapter 3: From Analogue to Digital Television Broadcasting: A Case Study of Australia and Australian Firm Experiences; Chapter 4: Competition, Innovation and Performance of Professional Information Providers; Chapter 5: Competition Between New and Old Media in Economic and Financial News Markets; Chapter 6: Reinventing Newspapers: Readers and Markets of Free Dailies.
Read More ↓Subjects
Writers
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