Media literacy and semiotics

Media literacy and semiotics

by Gaines, Elliot

Type Book
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Media Literacy and Semiotics provides helpful tools to guide readers to think critically about the meanings and effects of the media they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries…

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Title Statements

  • Full title :Media literacy and semiotics / Elliot Gaines.

Summary

Media Literacy and Semiotics provides helpful tools to guide readers to think critically about the meanings and effects of the media they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

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Edition Statements

  • Publication Date:2010.
  • Edition:1st ed

Publication Statements

  • Publisher(s):Palgrave Macmillan
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2010.

Notes

DOI: 10.1057/9780230115514.

The Physical Object

  • Description:1 online resource (xii, 181 p.).

Edition Identifiers

  • ISBN:9780230115514, 0230115519, 9780230108271, 023010827X, 9780230108288, 0230108288
  • oclc:ocn752895047
  • LC Classification:P96.S43
  • Dewey Decimal:302.2301/4

Table of Contents

Media literacy and semiotics -- The necessary ambiguity of communication -- Power and proxy in media semiotics -- Audiences and the semiotics of space -- Entertainment, culture, ideology, and myth -- The narrative semiotics of the daily show -- News, culture, information, and entertainment.

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Subjects

Éducation aux médias Mass media -- Semiotics Massamedia Media literacy Semiotics Semiotiek Sémiotique et médias SOCIAL SCIENCE

Writers

Gaines, Elliot

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