Millennials with kids: marketing to this powerful and surprisingly different generation of parents

Type Book

Rate 0.0 /5

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their lo…

Details

Files

Reviews

Download

Title Statements

Full title :Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm & Marissa Vidler.

Summary

Edition Statements

Publication Date:2015

Publication Statements

Publisher(s):AMACOM, American Management Association
Place of Publication:New York, NY
Language:eng
Publication Date:2015

The Physical Object

Description:1 online resource

Edition Identifiers

ISBN:9780814436592, 0814436595
oclc:on1097094725
LC Classification:HF5415.332.Y66
Dewey Decimal:658.8

Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.

Subjects

broader terms BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Cibles (Marketing) Génération Internet Generation Y. Jeunes adultes consommateurs -- Attitud… Parents Target marketing Young adult consumers -- Attitudes