Millennials with kids

Millennials with kids: marketing to this powerful and surprisinglydifferent generation of parents

by Fromm, Jeff

Type Book
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Résumé : While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyal…

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Title Statements

  • Full title :Millennials with kids : marketing to this powerful and surprisinglydifferent generation of parents / Jeff Fromm and Marissa Vidler.

Summary

Résumé : While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. --

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Edition Statements

  • Publication Date:©2015

Publication Statements

Notes

Comprend un index.

The Physical Object

  • Description:1 ressource en ligne (268 pages)

Edition Identifiers

  • ISBN:9780814436585, 0814436587, 9780814436592, 0814436595
  • oclc:on1130708753
  • LC Classification:HF5415.332.Y66
  • Dewey Decimal:658.8

Subjects

broader terms Cibles (Marketing) Génération Internet Generation Y. Jeunes adultes consommateurs -- Attitud… Livres électroniques Parents Target marketing Young adult consumers -- Attitudes

Writers

Fromm, Jeff Vidler, Marissa

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