Title Statements
- Full title :Multimodal epistemologies : towards an integrated framework / edited by Arianna Maiorani and Christine Christie.
Edition Statements
- Publication Date:2014.
Publication Statements
- Publisher(s):Routledge
- Place of Publication:New York
- Language:eng
- Publication Date:2014.
Notes
Index: pages 289-294.
The Physical Object
- Description:xii, 294 pages
Edition Identifiers
- ISBN:9780415825238, 0415825237
- oclc:ocn902661243
- LC Classification:P99
- Dewey Decimal:401/.4
Table of Contents
An eye-tracking account of reference points, cognitive affordance and multimodal metaphors / Luna Bergh and Tanya Beelders -- Demotivators as deprecating and phatic multimodal communicative acts / Krzysztof Ozga -- Legitimation in multimodal material ensembles / Giulio Pagani -- A pragma-semiotic analysis of advertisements as multimodal texts: a case study / Chiara Pollaroli and Sabrina Mazzali Lurati -- Analysing pictures: a systemic-functional semiotic model for drawing / Howard Riley -- Multimodal advertisement as a genre within a historical context / Sonja Starc -- A multimodal analysis of the metonymic indexing of power relations in novel and film / Christine Christie -- Re-bombing in memento: traumata of Coventry, Belgrade and Dresden in multimodal collective memory / Jan Krasni -- Argumentation, persuasion and manipulation on revisionist websites: a multimodal rhetorical analysis / Michael Rinn -- A corpus approach to semantic transformations in multisemiotic texts / Aleksandar Trklja -- Multimodality and illustrations: a comparative study of the English and Italian illustrated first editions of The Jungle Books by Rudyard Kipling / Monica Turci -- Pragmatic markers in audi…
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