Non obvious

Non obvious

by Bhargava, Rohit

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Title Statements

  • Full title :Non obvious / Rohit Bhargava.

Edition Statements

  • Publication Date:2018

Publication Statements

  • Publisher(s):IdeaPress Publishing
  • Place of Publication:United States
  • Language:eng
  • Publication Date:2018

Notes

"With new trends for 2018"--Cover

The Physical Object

  • Description:iii, 313 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:9781940858425, 1940858429
  • oclc:on1057360017
  • LC Classification:HD53
  • Dewey Decimal:658.4

Table of Contents

Part I. The art of curating trends. The Norwegian billionaire : why most trend predictions are completely useless ; The curator's mindset : learning the 5 essential personalities of trend curators ; The haystack method : how to curate trends for fun and profit -- Part II. The [2018] non-obvious trend report. Culture & consumer behavior trends. Truthing ; Ungendered ; Enlightened consumption ; Marketing & social media trends. Overtargeting ; Brand stand ; Backstorytelling ; Media & education trends. Manipulated outrage ; Light-speed learning ; Virtual empathy ; Technology & design trends. Human mode ; Data pollution ; Predictive protection ; Economics & entrepreneurship trends. Approchable luxury ; Touchworthy ; Disruptive distribution -- Part III. The trend action guide. Intersection thinking : how to use workshops to apply trend insights to your career, customer or brand story ; 5 books on trends worth reading (and 15 websites to bookmark ; Anti-trends : the flip side of trends -- Part IV. Previous trend report summaries (2011-2017).

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Subjects

Business forecasting Creative ability in business Créativité dans les affaires Prévision commerciale Prévision sociale Social prediction

Writers

Bhargava, Rohit

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