Paul Rand

by Kroeger, Michael

Type Book

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Title Statements

Full title :Paul Rand / Michael Kroeger.

Summary

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

Edition Statements

Publication Date:2012.

Publication Statements

Publisher(s):Princeton Architectural Press
Place of Publication:Place of publication not identified
Language:eng
Publication Date:2012.

The Physical Object

Description:1 online resource.

Edition Identifiers

ISBN:9781616891480, 1616891483
oclc:on1007393726
LC Classification:NC999.4.R36
Dewey Decimal:741.6092

Conversation one -- Conversation two -- Thoughts on Paul Rand -- Philip Burton -- Jessica Helfand -- Steff Geissbuhler -- Gordon Salchow -- Armin Hofmann.