Paul Rand

Paul Rand: conversations with students

by Kroeger, Michael

Type Book
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"As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design e…

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Title Statements

  • Full title :Paul Rand : conversations with students / Michael Kroeger ; foreword by Wolfgang Weingart ; texts by Philip Burton ... [et al.].

Summary

"As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education." --Descripción del editor.

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Edition Statements

  • Publication Date:©2008.

Publication Statements

Notes

Título tomado de la pantalla de presentación (visto 26 de marzo de 2021)

The Physical Object

  • Description:1 recurso en línea (80 p. : : il.)

Edition Identifiers

  • ISBN:9781616891480, 1616891483, 9781568987255, 1568987250
  • oclc:on1243315241
  • LC Classification:NC999.4.R36
  • Dewey Decimal:741.6092

Table of Contents

Conversation one -- Conversation two -- Thoughts on Paul Rand: Philip Burton -- Jessica Helfand -- Steff Geissbuhler -- Gordon Salchow -- Armin Hofmann.

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Writers

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