Permission-based E-mail marketing that works!

by MacPherson, Kim

Type Book
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Title Statements

  • Full title :Permission-based E-mail marketing that works! / Kim MacPherson.

Edition Statements

  • Publication Date:©2001.

Publication Statements

  • Publisher(s):Dearborn Trade
  • Place of Publication:Chicago, IL
  • Language:eng
  • Publication Date:©2001.

Notes

At head of title: Everything you need to know.

The Physical Object

  • Description:1 online resource (xx, 261 p.) : : illustrations

Edition Identifiers

  • oclc:ocn937266746
  • LC Classification:HF5415.1265
  • Dewey Decimal:658.8/4

Table of Contents

E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.

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Subjects

Courrier électronique Customer relations Electronic books electronic mail Electronic mail messages Télémarketing

Writers

MacPherson, Kim

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