Personal Video Messaging

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos--and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. • Restore face-to-face communication for clarity and connection • Add a personal, human touch to your emails and other messages • Meet people who've sent thousands of videos • Learn to implement your own video habit in an easy, time-saving way • Boost your replies, appointments, conversion, referrals, and results dramatically If you're ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.

How to Keep People Engaged in Your Videos

Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; About the Authors; Ethan Beute; Stephen Pacinelli; Introduction; Part 1 Why It's Time to Rehumanize Your Business; Chapter 1 The New Way to Communicate, Connect, and Convert; A Simple Video Makes a Big Difference; Video for Relationships, Not Just for Marketing; It's Like We've Already Met; Video Makes You More Familiar and Approachable; The Numbers: Video Email versus Traditional Email; The Stats, Claims, and Hype to Ignore; The One Question to Ask Yourself; Chapter 2 Email: The Indispensable, Broken Tool; "You've Got Mail."

Alternatives to EmailThe Indispensable Tool; The Problem of (Over)crafting Your Emails; So, Emojis?; Repairing Email; Chapter 3 Video: The Personal, Rehumanizing Tool; Relationships Are the Whole Point; Millennia of Human Brain Training; Our Faces Speak the Same Language; The Eyes Have It; Talking With Your Hands; The Warmth of Your Smile; Outsmarting Our Mental Shortcuts; Chapter 4 Six Signs This New Approach Is for You and Your Business; Sign 1: You Teach, Train, Sell, or Serve; Sign 2: You Drive Opportunities Toward Face-to-Face Meetings; Sign 3: You Want to Improve Customer Experience

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