Persuading people: an introduction to rhetoric

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Combining theory with practice, this title provides ways of actively enhancing the persuasive skills of a person, through insights gained from analysing ancient and modern rhetoric.

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Title Statements

Full title :Persuading people : an introduction to rhetoric / Robert Cockcroft and Susan Cockcroft ; with Craig Hamilton and Laura Hidalgo Downing.

Summary

Combining theory with practice, this title provides ways of actively enhancing the persuasive skills of a person, through insights gained from analysing ancient and modern rhetoric.

Edition Statements

Publication Date:2014.
Edition:Third edition

Publication Statements

Publisher(s):Palgrave Macmillan
Place of Publication:Houndmills, Basingstoke, Hampshire
Language:eng
Publication Date:2014.

The Physical Object

Description:xvii, 323 pages ; : 22 cm

Edition Identifiers

ISBN:9781137003676, 1137003677
oclc:ocn869793372
LC Classification:PN4121
Dewey Decimal:808

Introduction -- Rhetoric -- Ethos, or personality and stance -- Pathos, or emotional engagement -- Logos, or modeling and judging argument -- Two texts about war : literary and functional persuasion -- 1. Old and new foundations -- Rhetoric in history -- Non-Western rhetorics : ancient and modern -- Rhetoric and modern linguistic theory -- Jacobson and Saussure (formalism and structuralism) -- Mikhail Bakhtin (1895-1975) -- M.A.K. Halliday (1925- ) -- Discourse theory -- Sociolingustic approaches -- Speech act theory -- Politeness theory -- Structure in spoken and written language -- Cognitive linguistics -- Rhetoric(s) today -- Old and new foundations -- 2. Personality and stance -- The persuader and the self -- The persuader as humorist -- Persuader and topic -- Persuader and audience -- 3. Pathos and emotional engagement -- Emotion and ethos -- Universal and socially constructed emotion -- Emotion and prejudice -- The orientation of emotion -- Actualization -- Graphic vividness -- Emotive concepts -- Communication of emotion -- Actualization in literary persuasion -- The emotional laser -- Working with bias and emotion -- Emotion in literary persuasion -- Drama -- Poetry -- Fic…