Platform: get noticed in a noisy world

by Hyatt, Michael

Type Book

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Discusses how to create a platform and build an audience using social media technologies.

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Title Statements

Full title :Platform : get noticed in a noisy world / Michael Hyatt.

Summary

Discusses how to create a platform and build an audience using social media technologies.

Edition Statements

Publication Date:©2012.

Publication Statements

Publisher(s):Thomas Nelson
Place of Publication:Nashville, Tenn
Language:eng
Publication Date:©2012.

The Physical Object

Description:xix, 261 pages : : illustrations ; : 22 cm

Edition Identifiers

ISBN:9781595555038, 159555503X
oclc:ocn758397650
LC Classification:HM741
Dewey Decimal:302.3

Introduction: All the World's a Stage -- Part One: Start With Wow -- Create a Compelling Product -- Bake in the Wow -- Exceed Market Expectations -- Beware of the Obstacles -- Don't Settle for Less than Great -- Give Your Product a Memorable Name -- Wrap the Wow in Style -- Part Two: Prepare to Launch -- Accept Personal Responsibility -- Think Bigger ... No, Bigger! -- Define Your Platform Goals -- Create an Elevator Pitch -- Set Up Your Branding Tools -- Assemble Your Pit Crew -- Secure Raving Endorsements -- Get a Great Head Shot -- Develop an Online Media Kit -- Part Three: Build Your Home Base -- Understand the Model -- Focus Your Efforts Online -- Beware of Self-Proclaimed Social Media Experts -- Start a Blog (or Restart One) -- Create the Content Yourself -- Use a Blog Post Template -- Maintain a List of Post Ideas -- Write Posts Faster -- Create Video Interviews -- Don't Hire a Proofreader -- Protect Your Intellectual Property -- Avoid Common Blogging Mistakes -- Create a Better About Page -- Develop Your Landing Pages -- Build a Speaking Page -- Forget About Metrics (for Now) -- Part Four: Expand Your Reach -- Kiss Marketing Good-Bye -- Understand What's Not Important -- G…