Postmodern consumer research

Postmodern consumer research

by Hirschman, Elizabeth Caldwell

Type Book
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Title Statements

  • Full title :Postmodern consumer research / Elizabeth C. Hirschman, Morris B. Holbrook.

Edition Statements

  • Publication Date:1992.

Publication Statements

  • Publisher(s):SAGE
  • Place of Publication:London
  • Language:eng
  • Publication Date:1992.

Notes

Published in association with the Consumers' Association.

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.

The Physical Object

  • Description:1 online resource (146 p.)

Edition Identifiers

  • ISBN:9781483325941, 1483325946, 9780803947429, 0803947429
  • oclc:ocn959681245
  • Dewey Decimal:658.834

Writers

Hirschman, Elizabeth Caldwell Holbrook, Morris B.

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