Practical ethnography

Practical ethnography: a guide to doing ethnography in the private sector

by Ladner, Sam

Type Book
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Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn - cov…

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Title Statements

  • Full title :Practical ethnography : a guide to doing ethnography in the private sector / Sam Ladner.

Summary

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn - covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies.

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Edition Statements

  • Publication Date:2013.

Publication Statements

  • Publisher(s):Left Coast Press
  • Place of Publication:Walnut Creek
  • Language:eng
  • Publication Date:2013.

The Physical Object

  • Description:200 pages : : illustrations

Edition Identifiers

  • ISBN:9781611323894, 1611323894, 9781611323900, 1611323908
  • oclc:on1107154707
  • Dewey Decimal:305.8/001

Subjects

Ethnologie -- Méthodologie Ethnology -- Methodology Society

Writers

Ladner, Sam

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