Principles of Pricing: an Analytical Approach

by Vohra, Rakesh

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This book provides an analytic basis for making pricing decisions.

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Title Statements

Full title :Principles of Pricing : an Analytical Approach.

Summary

This book provides an analytic basis for making pricing decisions.

Edition Statements

Publication Date:2012.

Publication Statements

Publisher(s):Cambridge University Press
Place of Publication:Cambridge
Language:eng
Publication Date:2012.

Notes

9.2.1 Dominated Strategies and the Price Game.

The Physical Object

Description:1 online resource (262 pages)

Edition Identifiers

ISBN:9781139220965, 1139220969, 9781139224390, 1139224395, 9780511862557, 0511862555, 1107714249, 9781107714243, 1139222686, 9781139222686, 9786613720368, 6613720364, 1139217887, 9781139217880, 1139214799, 9781139214797
oclc:ocn797919393
LC Classification:HF5416.5 .V64 2011
Dewey Decimal:338.52

Cover; PRINCIPLES OF PRICING; Title; Copyright; Dedication; Contents; ONE: Introduction; 1.1 Genesis; 1.2 Acknowledgments; TWO: Buyer Behavior; 2.1 The Ultimatum; 2.2 Rational Buyer Model; 2.3 Warts; 2.4 Defense of the Rational Buyer Model; 2.5 Price Setting; 2.6 Key Points; THREE: Estimating Price Response; 3.1 Economic Value to the Customer; 3.1.1 Five Steps; 3.1.2 Psychology and EVC; 3.2 Key Points; FOUR: Uniform Posted Price; 4.1 Margin versus Volume; 4.1.1 Where Demand Curves Come From; Independent Private Values Model; Regression; 4.1.2 Elasticity of Demand; 4.2 Margin and Elasticity.

4.2.1 Choosing Quantity4.3 The Relevance of Costs to Prices; 4.4 Break-Even Calculations; 4.5 The Sin of Cost-Plus Pricing; 4.6 Credibility; 4.7 Selling to One; 4.8 Many Products; 4.9 Negotiation; 4.10 Selling through an Intermediary; 4.10.1 First Vignette; 4.10.2 Second Vignette; Resale Price Maintenance; 4.11 Adverse Selection; 4.12 The Price Waterfall; 4.12.1 Using the Price Waterfall Methodology; 4.13 Key Points; 4.14 Technical Aside; 4.14.1 Elasticity of Demand; 4.14.2 The Markup Formula; FIVE: Auctions; 5.1 The BenchmarkModel; 5.1.1 English Ascending; 5.1.2 Sealed-Bid Second Price.

5.1.…