Product development

Product development

by Belz, Andrea

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Title Statements

  • Full title :Product development / Andrea Belz

Edition Statements

  • Publication Date:©2011

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2011

Notes

Includes index

The Physical Object

  • Description:Online-Ressource (xii, 240 p) : ill

Edition Identifiers

  • ISBN:9780071743877, 0071743871
  • oclc:ocn839008852
  • LC Classification:HF5415.153
  • Dewey Decimal:658.5/75

Table of Contents

Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up.

pt. 1. Planning : dress for success -- pt. 2. Implementation : it ain't over 'til it's over.

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Subjects

New products Product management Produits commerciaux -- Gestion

Writers

Belz, Andrea

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