Professional English in use

"A must have for MBA students and professional managers who need to use English at work. A part of the hugely popular Professional English in Use series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, including Leadership, Change Management and Finance are presented through real business case studies. The course is informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study, the book can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA or other Business programmes and professionals who need management English."--Publisher's description.

Machine generated contents note: MANAGEMENT IN CONTEXT -- 1.Perspectives on management -- A.What is managing? -- B.Mintzberg -- C.Management practice -- 2.Organization structures -- A.Organizational structures -- B.An example of a divisional structure -- 3.Some management gurus -- A.Henri Fayol (1841 -- 1925) -- B.Frederick Winslow Taylor (1856 -- 1915) -- C.Peter Drucker (1909 -- 2005) -- 4.Management in different sectors -- A.Private -- B.Public -- C.Not for profit -- 5.Resources managers use -- A.Data and information -- B.Time -- C.Money -- INNOVATION -- 6.Innovation and creativity -- A.Sources of innovation -- B.Trevor Baylis: a case study on the value of market research in the innovation process 1 -- 7.Screening ideas -- A.Criteria for screening ideas -- B.Trevor Baylis: a case study on the value of market research in the innovation process 2 -- 8.Feasibility studies -- A.The new product development process -- B.Is there a need for a product or service?

Note continued: 9.New product development in practice -- A.Diffusion of innovation and customer adoption of new products -- B.The Maclaren Baby Buggy -- C.Some disasters -- 10.Intellectual property -- A.Patents -- B.Software …