Public relations in India: new tasks and responsibilities
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
Read More ↓Title Statements
- Full title :Public relations in India : new tasks and responsibilities / J.V. Vilanilam.
Summary
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
Read More ↓Edition Statements
- Publication Date:2011.
Publication Statements
- Publisher(s):SAGE
- Place of Publication:Thousand Oaks, Calif
- Language:eng
- Publication Date:2011.
The Physical Object
- Description:1 online resource (xvii, 291 pages) : : illustrations
Edition Identifiers
- ISBN:9788132107736, 813210773X, 9788132112150, 8132112156, 1283235420, 9781283235426, 9786613235428, 6613235423
- oclc:ocn750174249
- LC Classification:HM1221
- Dewey Decimal:659.20954
Table of Contents
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
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