Title Statements
- Full title :Publicidad / J. Thomas Russell, W. Ronald Lane ; traducción, Georgina Greenham del Castillo ; revisión técnica, Marcela Benassini Felix.
Edition Statements
- Publication Date:©1994.
Publication Statements
- Publisher(s):Prentice-Hall Hispanoamericana
- Place of Publication:México
- Language:spa
- Publication Date:©1994.
Notes
Translation of: Kleppner's Advertising procedure, 12th ed.
At head of title: Otto Kleppner.
The Physical Object
- Description:xviii, 865 pages : : illustrations ; : 27 cm
Edition Identifiers
- ISBN:9688803782, 9789688803783
- oclc:ocm36076165
- LC Classification:HF5823
- Dewey Decimal:659.1
Subjects
Writers
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