Recycling & redesigning logos: a designer's guide to refreshing & rethinking design

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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

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Title Statements

Full title :Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.

Summary

Edition Statements

Publication Date:©2010.

Publication Statements

Publisher(s):Rockport Publishers
Place of Publication:Beverly, Mass
Language:eng
Publication Date:©2010.

The Physical Object

Description:1 online resource (192 pages) : : illustrations

Edition Identifiers

ISBN:9781610580694, 1610580699
oclc:ocn782912112
LC Classification:NC1002.L63
Dewey Decimal:741.6

Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights & Pulleys -- Section 3: Logo gallery.