Research methods for business

Research methods for business: a skill-building approach

by Sekaran, Uma

Type Book
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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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Title Statements

  • Full title :Research methods for business : a skill-building approach / Uma Sekaran.

Summary

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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Edition Statements

  • Publication Date:©2003.
  • Edition:4th ed

Publication Statements

  • Publisher(s):John Wiley & Sons
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2003.

The Physical Object

  • Description:xiv, 450 pages : : illustrations ; : 25 cm

Edition Identifiers

  • ISBN:0471203661, 9780471203667, 0471384488, 9780471384489
  • oclc:ocm51647976
  • LC Classification:HD30.4
  • Dewey Decimal:650./072

Table of Contents

Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.

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Subjects

Affaires -- Recherche Bedrijfskunde Betriebswirtschaftslehre Business research Entreprise Företagsekonomi -- forskning Företagsekonomi -- metodik Forschungsmethode Méthodologie de recherche Onderzoeksmethoden Operations research

Writers

Sekaran, Uma

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