Research methods for business students

by Saunders, Mark

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Title Statements

Full title :Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

Edition Statements

Publication Date:2009.
Edition:5th ed

Publication Statements

Publisher(s):Prentice Hall
Place of Publication:New York
Language:eng
Publication Date:2009.

The Physical Object

Description:xxxi, 614 p. : : ill. ; : 26 cm

Edition Identifiers

ISBN:9780273716860, 0273716867
oclc:ocn878720576

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.