Title Statements
- Full title :Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma.
Edition Statements
- Publication Date:©2003.
Publication Statements
- Publisher(s):SAGE Publications
- Place of Publication:Thousand Oaks, Calif
- Language:eng
- Publication Date:©2003.
The Physical Object
- Description:xiv, 203 pages : : illustrations ; : 24 cm
Edition Identifiers
- ISBN:0761920269, 9780761920267, 0761920277, 9780761920274
- oclc:ocm50623100
- LC Classification:H61.27
- Dewey Decimal:300/.7/2
Table of Contents
1. Introduction and Overview -- 2. Dimensionality -- 3. Reliability -- 4. Validity -- 5. Steps 1 and 2: Construct Definition and Generating and Judging Measurement Items -- 6. Step 3: Designing and Conducting Studies to Develop a Scale -- 7. Step 4: Finalizing a Scale -- 8. Concluding Remarks.
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