Scaling procedures

Scaling procedures: issues and applications

by Netemeyer, Richard G.

Type Book
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Title Statements

  • Full title :Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma.

Edition Statements

  • Publication Date:©2003.

Publication Statements

  • Publisher(s):SAGE Publications
  • Place of Publication:Thousand Oaks, Calif
  • Language:eng
  • Publication Date:©2003.

The Physical Object

  • Description:xiv, 203 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:0761920269, 9780761920267, 0761920277, 9780761920274
  • oclc:ocm50623100
  • LC Classification:H61.27
  • Dewey Decimal:300/.7/2

Table of Contents

1. Introduction and Overview -- 2. Dimensionality -- 3. Reliability -- 4. Validity -- 5. Steps 1 and 2: Construct Definition and Generating and Judging Measurement Items -- 6. Step 3: Designing and Conducting Studies to Develop a Scale -- 7. Step 4: Finalizing a Scale -- 8. Concluding Remarks.

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