Search analytics for your site

Search analytics for your site: conversations with your customers

by Rosenfeld, Louis

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Title Statements

  • Full title :Search analytics for your site : conversations with your customers / Louis Rosenfeld.

Edition Statements

  • Publication Date:2011.

Publication Statements

  • Publisher(s):Rosenfeld Media
  • Place of Publication:Brooklyn, N.Y
  • Language:eng
  • Publication Date:2011.

The Physical Object

  • Description:xvii, 199 páginas : : ilustraciones ; : 23 cm

Edition Identifiers

  • ISBN:9781933820200, 1933820209
  • oclc:ocn964788712
  • Dewey Decimal:006.312

Table of Contents

How site search analytics can save your butt -- Site search analytics in a nutshell -- Pattern analysis -- Failure analysis -- Session analysis -- Audience analysis -- Goal-based analysis -- Practical tips for improving search -- Practial tips for improving site navigation and metadata -- Practical tips for improving content -- Bridging web analytics and user experience.

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Subjects

Búsqueda de información por Internet Desarrollo de páginas web Usuarios de internet -- Estadísticas. -… Web -- Minería de datos

Writers

Rosenfeld, Louis

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