Sell

by Ingram, Thomas N.

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Title Statements

Full title :Sell / Ingram, LaForge, Avila, Schwepker, Williams, Shannahan.

Edition Statements

Publication Date:©2015
Edition:Second Canadian edition

Publication Statements

Publisher(s):Nelson Education
Place of Publication:Toronto, Ontario
Language:eng
Publication Date:©2015

Notes

Title from cover.

"By Thomas N. Ingram, Raymond A. Avila, Charles H. Schwepker Jr, Michael R. Williams, and Kirby L.J. Shannahan"--Title page verso.

The Physical Object

Description:1 volume (various pagings) : : colour illustrations ; : 28 cm

Edition Identifiers

ISBN:9780176530907, 0176530908
oclc:ocn888557568
LC Classification:HF5438.25
Dewey Decimal:658.85

Overview of personal selling -- Building trust and sales ethics -- Understanding buyers -- Communication skills -- Strategic prospecting and preparing for sales dialogue -- Planning sales dialogues and presentations -- Sales dialogue -- Addressing concerns and earnings commitment -- Expanding customer relationships -- Adding value -- Sales management and sales.

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