Services marketing

Services marketing: text and cases

by Verma, Harsh V.

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Title Statements

  • Full title :Services marketing : text and cases / Harsh V. Verma.

Edition Statements

  • Publication Date:©2012.
  • Edition:2nd ed

Publication Statements

The Physical Object

  • Description:1 online resource (1 volume) : : illustrations

Edition Identifiers

  • ISBN:9788131796283, 8131796280
  • oclc:ocn840429231
  • LC Classification:HD9980.5

Subjects

Customer services -- Management Electronic books Marketing -- Gestion Marketing -- Management Service à la clientèle -- Gestion Service industries -- Marketing Services (Industrie) -- Marketing

Writers

Verma, Harsh V.

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