Shaping text

Showing a wide range of examples from first-rate designers across the world, this book examines why and how typographic designs work well in a given context. It starts by looking at graphic products in print, on the screen and in the environment and examines the constituting elements, including type, image, layout and colour.

"Featuring work by: Philippe Apeloig ; Marian Bantjes ; Irma Boom ; Luca Barcellona , Blotto ; Wim Crouwel ; Sara De Bondt ; Catherine Dixon ; Gert Dooreman ; Studio Dunbar ; Emery Studio ; EdenSpiekermann ; Faydherbe / de Vringer ; Nicholas Felton ; Piet Gerards ; Gray 318 ; Klaus Hesse ; Jessica Hische ; House iNdustries ; Enric Jardí ; Lava ; Anette Lenz / Vincent Perrottet ; Seb Lester ; Letman ; David Pearson ; Mark Porter ; Ingeborg Scheffers ; Nick Sherman ; Mark Thompson ; Alex Trochut ; Büro Uebele ; Xplicit and many others."--back cover.

Introduction: Culture, communication, typography -- Ways of reading. These words don't mean a thing ; Legibility: design versus science ; Typography and the designer's role ; Visual rhetoric ; Modes of reading ; Stream of ideas: immersed in a text ; Navigation: guiding the reader ; Staging the reader's experience ; Seducing with type: packaging Seducing with type: book covers ; Corporate identity ; Information design, at your service ; Designing for the web ; Type for type's sake: Products for typophiles -- Typographic detail. Making text look right ; Formatting the paragraph ; Alignment ; Hyphenation & justification ; Distinguishing sections, paragraphs ; Initials ; Letter and word, black and white ; Fine-tuning headlines ; Spacing: tracking and kerning ; Adjusting optical alignment ; OpenType functions and features ; Small capitals ; Ligatures &c. ; Swashes, flourishes, beginnings and endings ; Punctuation at home and abroad ; Hyphens, dashes, spaces -¡and more! ; Numerals, figures, digits, numbers ; Adjusting to circumstances ; Small and narrow type -- Design strategies and concepts. Typography and good ideas ; Style and statement ; Reference, pastiche, parody ; Logo strategie…