Sports media: transformation, integration, consumption

by Billings, Andrew C.

Type Book

Rate 0.0 /5

Details

Files

Reviews

Download

Title Statements

Full title :Sports media : transformation, integration, consumption / edited by Andrew C. Billings.

Summary

"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media"--Provided by publisher.

Edition Statements

Publication Date:©2014.

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:©2014.

The Physical Object

Description:xiii, 216 pages : : illustrations ; : 23 cm.

Edition Identifiers

ISBN:9780415883689, 0415883687, 9780415703321, 0415703328, 9780203832790, 0203832795
oclc:ocn862066182
LC Classification:GV742
Dewey Decimal:070.4

Subjects