Title Statements
- Full title :Strategic communications for school leaders / Vicki Gunther, James McGowan, and Kate Donegan.
Edition Statements
- Publication Date:©2011.
Publication Statements
- Publisher(s):Rowman & Littlefield
- Place of Publication:Lanham, Md
- Language:eng
- Publication Date:©2011.
The Physical Object
- Description:xvii, 180 pages : : illustrations ; : 23 cm.
Edition Identifiers
- ISBN:9781442209428, 1442209429, 9781442209435, 1442209437, 9781442209442, 1442209445
- oclc:ocn670479251
- LC Classification:LB1033.5
- Dewey Decimal:371.2001/4
Table of Contents
Part I. Why communication is important. The public has a right to know ; School districts need to engender trust ; School districts need to advocate for themselves -- Part II. How best to communicate. Know who's listening and how to reach them ; Align communications with district goals and values ; Show, don't tell ; Cultivate credibility ; Take advantage of technology ; Develop a strategic communictions plan -- Part III. It all comes together. What happens when your communications are working -- Appendix 1. Communication examples from district 73 1/2 education fund referendum in 2004 -- Appendix 2. Examples of differentiating communications -- Appendix 3. Crafting the vision -- Appendix 4. Teacher-family communications -- Appendix 5. Communications audit.
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