Strategic management

Strategic management

by Saloner, Garth

Type Book
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"This new book presents practical frameworks and concepts to help managers think strategically. The book draws on current economics and organization theory to create a package of conceptual tools for managers who are responsible for setting their company's direction." "These tools help them understand how their company's performance is affected by its competitive environment, its position in its value chain, its capabilities, its organization design, and its ability to change. The concepts pres…

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Title Statements

  • Full title :Strategic management / Garth Saloner, Andrea Shepard, Joel Podolny.

Summary

"This new book presents practical frameworks and concepts to help managers think strategically. The book draws on current economics and organization theory to create a package of conceptual tools for managers who are responsible for setting their company's direction." "These tools help them understand how their company's performance is affected by its competitive environment, its position in its value chain, its capabilities, its organization design, and its ability to change. The concepts presented in this book build a foundation for creating business strategies to guide decision-making within the firm toward its longterm goals."--Jacket

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Edition Statements

  • Publication Date:©2001.

Publication Statements

  • Publisher(s):John Wiley
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2001.

The Physical Object

  • Description:1 online resource (xvii, 442 pages) : : illustrations

Edition Identifiers

  • ISBN:0470009470, 9780470009475
  • oclc:ocn648267201
  • LC Classification:HD30.28
  • Dewey Decimal:658.4012

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