Strategic management in the arts
"This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management"
Read More ↓Title Statements
- Full title :Strategic management in the arts / Lidia Varbanova.
Summary
"This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management"
Read More ↓Edition Statements
- Publication Date:©2013
Publication Statements
- Publisher(s):Routledge
- Place of Publication:New York
- Language:eng
- Publication Date:©2013
The Physical Object
- Description:1 recurso en línea (xvii, 358 páginas) : : ilustraciones
Edition Identifiers
- ISBN:9780203117170, 0203117174, 9781136302459, 113630245X
- oclc:ocn883149963
- LC Classification:NX760
- Dewey Decimal:RE/658.4012
Table of Contents
Innovation and entrepreneurship in the arts : a strategic approach -- Strategic management : essence, role and phases -- Strategic planning process, methods and types of plans -- Strategic thinking : vision, mission and objectives -- Strategic analysis : the arts organisation and its environment -- Choice of strategies -- Marketing, creative programming and audience development plan -- Human resource management plan -- Technological and production plan -- Financial and fundraising plan -- Implementation, monitoring and strategic reflection.
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