Strategic management in the media: theory to practice

by Küng, Lucy

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Title Statements

  • Full title :Strategic management in the media : theory to practice / Lucy Küng.

Edition Statements

  • Publication Date:2016.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):SAGE
  • Place of Publication:Los Angeles
  • Language:eng
  • Publication Date:2016.

Notes

Previous edition: 2008.

The Physical Object

  • Description:1 online resource (237 p.)

Edition Identifiers

  • oclc:on1117105893
  • Dewey Decimal:302.23068

Subjects

Mass media -- Management Médias -- Gestion Planification stratégique Strategic planning

Writers

Küng, Lucy

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