Strategic marketing

Strategic marketing

by Cravens, David W.

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Title Statements

  • Full title :Strategic marketing / David W. Cravens, Nigel F. Piercy.

Edition Statements

  • Publication Date:©2009.
  • Edition:9th ed

Publication Statements

  • Publisher(s):McGraw-Hill Irwin
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:©2009.

The Physical Object

  • Description:xv, 784 p. : : ill., carte ; : 27 cm

Edition Identifiers

  • ISBN:9780071263351, 9780073381008, 0073381004, 0071263357
  • oclc:ocn802248937
  • LC Classification:HF5415.135

Subjects

Étude de cas (Descripteur de forme) Gestion du marketing Marketing stratégique Prise de décision Stratégie de marketing

Writers

Cravens, David W. Piercy, Nigel

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