Strategic marketing

Strategic marketing

by Cravens, David W.

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Title Statements

  • Full title :Strategic marketing / David W. Cravens ; Nigel F. Piercy.

Edition Statements

  • Publication Date:2008.
  • Edition:9., rev. ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2008.

The Physical Object

  • Description:XV, 784 Seiten : : Diagramme

Edition Identifiers

  • ISBN:9780073381008, 0073381004
  • oclc:ocn263418800

Writers

Cravens, David W. PIERCY, Nigel F.

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