Strategic thinking and writing

by Edmondson, Michael

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Title Statements

Full title :Strategic thinking and writing / Michael Edmondson.

Summary

In today's hyperconnected, dynamic, and ever-changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six-page narrative that executives prepare. The start of each meeting involves attendees reading the six-page narrative for 30 minutes followed by a discussion. Writing the six-page memo requires research, time, and multiple revisions. The six-page memo also requires one to think and write strategically. That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention toward strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six-page memo.

Edition Statements

Publication Date:2019.
Edition:First edition

Publication Statements

Publisher(s):Business Expert Press
Place of Publication:New York, NY
Language:eng
Publication Date:2019.

The Physical Object

Description:1 online resource (1 volume) : : illustrations

Edition Identifiers

ISBN:9781949443424, 1949443426
oclc:on1085009949
LC Classification:HF5718.3
Dewey Decimal:658.4012

Part 1. Thinking -- 1. The types of thinking -- 2. The components of thinking -- 3. Strategic thinking -- 4. The process of strategic thinking -- Part 2. Writing -- 5. Amazon's six-page memo -- 6. Three writing strategies -- 7. Strategic business writing -- 8. Strategic writing topics -- Appendix. List of 300 words and definitions -- About the author -- Index.

Subjects

Art de conter -- Aspect économique Business Business writing communication Communication interpersonnelle Corporate Communication Critical thinking Interpersonal communication Leadership Pensée critique Planification stratégique professional development Storytelling -- Economic aspects Strategic planning strategic thinking Strategy Style commercial Writing