Successful science communication: telling it like it is

"In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication"--

Índice.

Machine generated contents note: Authors' biographies; Foreword Sir Walter Bodmer; Introduction: public engagement in an evolving science policy landscape Richard A. L. Jones; Part I. What it Helps to Know Beforehand: 1. Deficits and dialogues: science communication and the public understanding of science in the UK Simon J. Lock; 2. Explaining the world: communicating science through the ages James Hannam; 3. Science, truth, and ethics Richard Jennings; 4. The public's view of science George Gaskell, Sally Stares and Nicole Kronberger; 5. The common language of research Tracey Brown; 6. Not 100% sure? The 'public' understanding of risk John Adams; 7. The ethos of science vs. ethics of science communication Alfred Nordmann; Part II. Policy Makers, the Media and Public Interest Organisations: 8. Research and public communication in EU policy and practice Michel Claessens; 9. Tackling the Climate Communication Challenge Andrew C. Revkin; 10. Dealings with the media Stephen White; 11. Dealings with the U.S. media Chris Mooney; 12. Relations with public interest organisations: consumers Sue Davies MBE; 13. Relations with public interest organisations: patients and families Alastair Ken…