Ten rules of copywriting

by Konstant, Tina

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Title Statements

Full title :Ten rules of copywriting / Tina Konstant.

Summary

The answers you need. Now.

Edition Statements

Publication Date:2011.

Publication Statements

Publisher(s):Hodder Education
Place of Publication:London
Language:eng
Publication Date:2011.

The Physical Object

Description:1 online resource.

Edition Identifiers

ISBN:9781444141726, 1444141724
oclc:ocn804663497
LC Classification:HF5825
Dewey Decimal:659.132

Cover; Book title; Contents; 1 Audience, medium and message; 2 How to switch your audience off; 3 It's all about your audience; 4 Words that count; 5 Tell the truth, but do it softly; 6 If it's in print, it's evidence; 7 Show, don't tell: why should anyone believe you?; 8 When copy goes wild; 9 Power of persuasion; 10 Tell a good story.