The accidental library marketer

by Dempsey, Kathy

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Title Statements

  • Full title :The accidental library marketer / Kathy Dempsey.

Edition Statements

  • Publication Date:©2009.

Publication Statements

  • Publisher(s):Information Today
  • Place of Publication:Medford, N.J
  • Language:eng
  • Publication Date:©2009.

Notes

Titre de l'écran-titre (visionné le 14 févr. 2012).

TRAITEMENT SOMMAIRE.

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • oclc:ocn780514991
  • LC Classification:Z716.3
  • Dewey Decimal:021.7

Table of Contents

How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.

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Subjects

Bibliothèques -- Relations publiques Libraries -- Marketing Libraries -- Public relations Livres électroniques

Writers

Dempsey, Kathy

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