Title Statements
- Full title :The accidental library marketer / Kathy Dempsey.
Edition Statements
- Publication Date:2009.
Publication Statements
- Publisher(s):Information Age Pub
- Place of Publication:Greenwich, CT
- Language:eng
- Publication Date:2009.
The Physical Object
- Description:xvi, 294 pages : : illustrations ; : 23 cm
Edition Identifiers
- ISBN:9781573873680, 1573873683
- oclc:ocn811141149
Table of Contents
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
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