The battle to do good: inside McDonalds sustainability journey
by Langert, Bob
In The Battle to Do Good, former McDonald's Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant's decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line. The book tells the story from the front lines, illustrating McDonald's battle to combat overflowing landfills, fight toxic packaging, save the Amazon rainforest, and work with a famous autistic animal scientist to improve a…
Read More ↓Title Statements
- Full title :The battle to do good : inside McDonalds sustainability journey / by Bob Langert.
Summary
In The Battle to Do Good, former McDonald's Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant's decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line. The book tells the story from the front lines, illustrating McDonald's battle to combat overflowing landfills, fight toxic packaging, save the Amazon rainforest, and work with a famous autistic animal scientist to improve animal welfare. Decades before sustainability became de rigeur, McDonald's was in the trenches facing PETA, Greenpeace and Corporate Accountability, and exploring ways to improve the humane treatment of animals, achieve zero deforestation, and address the obesity epidemic proportions across the country by settings its sights on changing its iconic Happy Meal. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's hot-button issues.
Read More ↓Edition Statements
- Publication Date:©2019.
- Edition:First edition
Publication Statements
- Publisher(s):Emerald Publishing
- Place of Publication:Bingley, UK
- Language:eng
- Publication Date:©2019.
The Physical Object
- Description:xvi, 264 pages : : illustrations ; : 24 cm.
Edition Identifiers
- ISBN:9781787568167, 1787568164
- oclc:on1091997015
- Dewey Decimal:338.7/616479573
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