The business book

The business book

by Atkinson, Samuel F.

Type Book
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An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quota…

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Title Statements

  • Full title :The business book / senior editor, Sam Atkinson.

Summary

An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.

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Edition Statements

  • Publication Date:2014
  • Edition:First American edition

Publication Statements

  • Publisher(s):Dorling Kindersley
  • Place of Publication:New York, New York
  • Language:eng
  • Publication Date:2014

Notes

Includes index.

The Physical Object

  • Description:352 pages. : : illustrations (chiefly color) ; : 25 cm.

Edition Identifiers

  • ISBN:9781465415851, 1465415858
  • oclc:ocn982184318
  • LC Classification:HF5351
  • Dewey Decimal:650

Subjects

Affaires Business businesses (business enterprises) Företagsledning Gestion Industries -- Social aspects Management

Writers

Atkinson, Samuel F.

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