The co-creation paradigm

The co-creation paradigm

by Ramaswamy, Venkatram

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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises t…

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Title Statements

  • Full title :The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.

Summary

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ...

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Edition Statements

  • Publication Date:2014.

Publication Statements

Notes

Titre de l'écran-titre (visionné le 6 mai 2015).

TRAITEMENT SOMMAIRE.

The Physical Object

  • Description:1 ressource en ligne (356 p.)

Edition Identifiers

  • ISBN:9780804790758, 0804790752, 0804789150, 9780804789158
  • oclc:ocn908744395
  • LC Classification:HF5415.5
  • Dewey Decimal:658.5/75

Table of Contents

Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm.

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Subjects

Business networks Customer relations Livres électroniques Marketing relationnel Product management Produits commerciaux -- Gestion Relationship marketing Réseaux d'affaires

Writers

Ramaswamy, Venkatram Ozcan, Kerimcan

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