The cola wars

The cola wars

by Louis, J. C.

Type Book
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"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].

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Title Statements

  • Full title :The cola wars / by J.C. Louis and Harvey Z. Yazijian.

Summary

"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].

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Edition Statements

  • Publication Date:©1980.
  • Edition:1st ed

Publication Statements

  • Publisher(s):Everest House
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©1980.

The Physical Object

  • Description:386 pages ; : 24 cm

Edition Identifiers

  • ISBN:0896960528, 9780896960527
  • oclc:ocm06015927
  • LC Classification:HD9348.U54
  • Dewey Decimal:338.7/66362/0973

Table of Contents

Part One: -- Before the deluge -- Wall Street Yankees in King Coke's court -- Brave new cola -- Coke was my co-pilot -- More pounce to the ounce -- Ice-cold war -- The Pepsi-Cola kid -- Colas in collision -- The poetry of profit -- Part Two: -- Through a cola darkly -- No deposit, high return -- "No one needs it" -- The president who went pop -- The Pepsi papers -- To have and to have more -- Crime and nourishment -- The syrup of '76 -- The raw thing -- The bottler's apprentice -- The cola chronicles.

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Subjects

Coca-Cola Company Pepsi-Cola Company PepsiCo, Inc

Writers

Louis, J. C. Yazijian, Harvey

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