The Cold Start Problem

The Cold Start Problem: How to Start and Scale Network Effects

by Chen, Andrew

Type Book
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Andreessen Horowitz general partner Andrew Chen explores the network effects powering the growth and success of myriad companies, including Reddit, Microsoft, Uber, YouTube and Craigslist. He presents a taxonomy of network effects with illustrative case examples and other insights. For those planning a start-up, Chen provides advice and examples for each step. And if your project has already reached "escape velocity," Chen will guide you to strong results.

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Title Statements

  • Full title :The Cold Start Problem : How to Start and Scale Network Effects / Andrew Chen.

Summary

Andreessen Horowitz general partner Andrew Chen explores the network effects powering the growth and success of myriad companies, including Reddit, Microsoft, Uber, YouTube and Craigslist. He presents a taxonomy of network effects with illustrative case examples and other insights. For those planning a start-up, Chen provides advice and examples for each step. And if your project has already reached "escape velocity," Chen will guide you to strong results.

Read More ↓

Edition Statements

  • Publication Date:2021.

Publication Statements

Notes

5 page summary.

The Physical Object

  • Description:digital (5 p.)

Edition Identifiers

  • ISBN:9780062969743, 0062969749
  • oclc:on1357009110

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