THE COLD START PROBLEM
by Chen, Andrew
Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Andrew Chen draws on his experience and interviews to reveal what makes winning networks successful, why some fail to successfully scale, and most crucially, why products that create and compete using the network effect are vitally important …
Read More ↓Title Statements
- Full title :THE COLD START PROBLEM.
Summary
Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Andrew Chen draws on his experience and interviews to reveal what makes winning networks successful, why some fail to successfully scale, and most crucially, why products that create and compete using the network effect are vitally important today. Print run 75,000.
Read More ↓Edition Statements
- Publication Date:2021/12.
Publication Statements
- Publisher(s):Harper Collins Books
- Language:eng
- Publication Date:2021/12.
Notes
ULS NON-FICTION HOTLIST FALL 2021.
[Hardcover].
MB NF.
Edition Identifiers
- ISBN:9780062969743, 0062969749
- oclc:on1262667605
Writers
No reviews yet. Be the first to rate this work.
Files & Downloads
-
The Cold Start Problem: How to Start and Scale Ne…
EPUB · 4.1 MB · updated -
The Cold Start Problem: How to Start and Scale Ne…
PDF · 6.1 MB · updated
Rate & Review