The content trap

The content trap: a strategist's guide to digital change

by Anand, Bharat Narendra

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Title Statements

  • Full title :The content trap : a strategist's guide to digital change / Bharat Anand.

Edition Statements

  • Publication Date:©2016
  • Edition:First edition

Publication Statements

  • Publisher(s):Random House
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2016

The Physical Object

  • Description:xxxii, 423 pages : : illustrations ; : 25 cm

Edition Identifiers

  • ISBN:9780812995381, 0812995384
  • oclc:ocn965173110
  • LC Classification:HB615

Table of Contents

Part I: Classifieds -- User Connections -- A Tale of Two Geographies -- The REal Problem with NEwspapers -- Networks -- Schibsted -- The New York Times Paywall -- Television: Connecting Streams -- Crowds -- Cost-Based Connections -- Chinese Connections: Tencent -- Create to Connect -- Part II: Concerts -- Product Connections -- Jerry Maguire -- Music -- Apple and Complements -- Four Lessons About Complements -- A Detection Challenge -- Spillovers -- Getting Noticed -- IMG -- Expand to Preserve -- Part III: Context -- Functional Connections -- A Digital Contrast -- Connections and Strategy -- From Atoms to Bits -- A Strategy Process for All Seasons -- Dare to Not Mimic -- Part IV: Everyone's a Media Company -- Advertising -- The Promise and Debates -- Reimagining Advertising -- Education at a Crossroads -- Creating HBX -- From Strategy to Launch -- Education: What Lies Ahead.

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Subjects

Changement organisationnel Entrepreneuriat entrepreneurs Entrepreneurship Mass media -- Economic aspects Médias -- Aspect économique Société numérique Telecommunication -- Economic aspects Télécommunications -- Aspect économique

Writers

Anand, Bharat Narendra

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