The craft of creativity

by Cronin, Matthew A., (Professor of management)

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Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate thecreative process efficiently and effectively.

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Title Statements

Full title :The craft of creativity / Matthew A. Cronin and Jeffrey Loewenstein.

Summary

Edition Statements

Publication Date:©2018

Publication Statements

Publisher(s):Stanford Business Books, an imprint ofStanford University Press
Place of Publication:Stanford, California
Language:eng
Publication Date:©2018

The Physical Object

Description:1 ressource en ligne (xi, 269 pages)

Edition Identifiers

ISBN:1503605515, 9781503605510
oclc:on1129799356
LC Classification:BF408
Dewey Decimal:153.3/5

The story with creativity -- The perspective on the story -- The story about an episode -- Learning from our story -- Deciding to change ourperspective -- Into the void -- Continuing our story -- The never-ending story.

Subjects

Creative ability Creative ability in business Creative thinking Créativité Créativité (Éducation) Créativité dans les affaires creativity e-books Livres numériques