The design method: a philosophy and process for functional visual communication
"Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven…
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- Full title :The design method : a philosophy and process for functional visual communication / Eric Karjaluoto.
Summary
"Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems"--Publisher's description.
A frank explanation for designers on how to create and implement a practical process for creating functional visual communication Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression.
Edition Statements
- Publication Date:©2014.
Publication Statements
- Publisher(s):New Riders
- Place of Publication:Berkeley, California
- Language:eng
- Publication Date:©2014.
The Physical Object
- Description:xiii, 225 s. : : illustrations ; : 20 cm
Edition Identifiers
- ISBN:9780321928849, 0321928849
- oclc:ocn940724589
- Dewey Decimal:741.6
Table of Contents
Debunking the Creative Myths -- Creating Purposeful Design -- Achieving Order Through Systems -- Introducing The Design Method -- Gaining Understanding: The Discovery Stage -- Determining Course: The Planning Stage -- Working with Ideas: The Creative Stage -- Making Design Real: The Application Stage -- Presenting Work to Clients -- Bringing Order to Your Practice.
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