The Gen Z frequency

The Gen Z frequency: how brands tune in and build credibility

by Witt, Gregg L.

Type Book
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Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

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Title Statements

  • Full title :The Gen Z frequency : how brands tune in and build credibility / Gregg L Witt and Derek E Baird.

Summary

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

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Edition Statements

  • Publication Date:©2018

Publication Statements

  • Publisher(s):Kogan Page, Limited
  • Place of Publication:London, United Kingdom
  • Language:eng
  • Publication Date:©2018

The Physical Object

  • Description:1 online resource (xviii, 238 pages)

Edition Identifiers

  • ISBN:9780749482497, 0749482494
  • oclc:on1044770566
  • LC Classification:HF5415.1255
  • Dewey Decimal:658.8/27

Table of Contents

Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence media valuation -- Conclusion: tune in to the frequency of Gen Z -- Epilogue: stories form the youth marketing trenches -- Glossary -- Index.

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Subjects

advertising Advertising and youth branding Branding (Marketing) Brands and branding BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Consommateurs -- Comportement Consommateurs -- Préférences Consumer behavior Consumers' preferences Market research Publicité et jeunesse Stratégie de marque

Writers

Witt, Gregg L. Baird, Derek E.

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