The globalization of advertising

The globalization of advertising

by Beaverstock, Jonathan V.

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Title Statements

  • Full title :The globalization of advertising / James R. Faulconbridge [and others].

Edition Statements

  • Publication Date:2010.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:Place of publication not identified
  • Language:eng
  • Publication Date:2010.

The Physical Object

  • Description:1 online resource (208 pages : : 37 illustrations)

Edition Identifiers

  • ISBN:9781135279806, 1135279802, 9780203860892, 0203860896, 9781135279752, 1135279756, 9781135279769, 1135279764, 9781135279776, 1135279772, 9781135279783, 1135279780, 9781135279813, 1135279810, 9781283045179, 1283045176, 9786613045171, 6613045179
  • oclc:ocn964355136
  • LC Classification:HF5823
  • Dewey Decimal:659.1/042

Table of Contents

Situating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- Agencies and advertising globalization : coordinating interactions with clients and consumers -- Agency -- city relationships in advertising globalization -- New York City : from centre of global advertising to a global advertising centre -- Los Angeles : a paradoxically "local" creative city -- Detroit : market change and a city falling outside of the global space economy -- Coda : agencies, cities, and recession -- Conclusions : advertising agencies and cities in the space economy.

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Subjects

advertising BUSINESS & ECONOMICS -- Development Globalization -- Economic aspects Mondialisation SCIENCE -- Earth Sciences

Writers

Beaverstock, Jonathan V.

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